James TJ Lee · Li Tiejun · 李鐵軍
Founder, author, recording artist, and rally entrepreneur. James has spent years turning a private fascination into public work—then turning what the work taught him into stories that can travel farther than he can.
The person behind the work
Rally gave James a field in which enthusiasm had to become discipline, judgment, teamwork, and service. His books and music carry that same commitment: lived experience first, expression second.
Continue to the biographyBiography
James TJ Lee (李鐵軍) is the founder of Huaen Brothers Racing Club and the Little Knights initiative. His career moves through technology, rally racing, entrepreneurship, youth experiences, a television co-production through Huaen Brothers, books, music, and independent publishing.
The forms changed, but the central question did not: Can a person build a serious life around the thing that makes them feel most alive?
For James, the answer was never a slogan. It had to survive failed finishes, difficult routes, team responsibilities, business pressure, and the long work of turning an idea into something useful to other people. Racing taught him that a dream becomes credible only after preparation, repetition, and service.
He now writes and releases music from that lived experience. The books and songs are not a separate career added at the end; they are another way of carrying forward what he saw, heard, felt, and learned along the route.
One person · two official sites
Li Tiejun, known internationally as James TJ Lee, publishes his English and Traditional Chinese work on jamestjlee.com. His Simplified Chinese official website is litiejun.com.
Li Tiejun’s Simplified Chinese official websiteFrom interest to impact
Build the ability. Build the platform. Bring others onto the road. Turn the experience into work that can outlast the moment.
A televised race first awakened the idea. James later left a technology career at Huawei and stepped into long-distance off-road rallying, accepting that enthusiasm would have to become discipline, risk judgment, and daily work.
He founded Huaen Brothers Racing Club and learned to work across the full field: rider, team builder, club operator, motorsport entrepreneur, and the person connecting people, machines, routes, sponsors, and stories.
Little Knights turned real desert and Silk Road terrain into a growth experience for children and families. Huaen Brothers initiated, planned, organized, and operated the Little Knights Silk Road Rally, bringing courage, responsibility, teamwork, and family trust onto the same route.
Huaen Brothers later co-produced the family off-road reality program Little Knights, Let’s Go! with Jiangsu Satellite TV. What began on the track expanded into public storytelling—and the lessons of the road continued into James’s books and music.
A life in evidence
These photographs trace a movement from self-discovery to competition, team building, public storytelling, continuous learning, and independent creation.
2008 · The beginning
A 2,200-kilometre ride from Shenzhen to Chengdu became a journey of self-discovery—and the beginning of a life shaped by rally.
The rally years · Into the desert
Racing across desert terrain turned private fascination into a practice of discipline, judgment, teamwork, and courage.
Preparation · Before the start
The visible race begins only after the quiet work: training the body, reading the road, and learning to continue.
2015 · Shared achievement
Standing onstage with the team and its trophies—a reminder that personal ambition becomes meaningful when it creates shared work.
2015 · A public voice
Speaking at a rally industry forum after years of learning from machines, terrain, responsibility, and the people beside him.
The rally years · Inside the bivouac
At the rally bivouac, where a personal passion grew into the daily work of building and serving a team.
2023 · From field to stage
Presenting Little Knights, Let’s Go! at a 2023 cultural-tourism investment roadshow in Xiamen—bringing an idea formed on the track and in the field before a public audience.
Screen storytelling · From racing to production
On location for Little Knights, Let’s Go! (《小小騎士一起衝》), turning motorsport experience into stories for children and families.
Continuing education · Lifelong learning
Participating in an EMBA learning session at Fudan University, continuing to test experience against new ideas.
Today · Still exploring
Beyond the race course, exploration remains part of the work—and part of the story still being written.
A personal belief for the AI era
AI gives an individual unprecedented leverage: the ability to learn faster, test ideas, write, compose, design, translate, publish, and reach a global audience without waiting for a large institution to begin.
But leverage is not purpose. The important work is still deeply human: discover what you care about, face what you cannot yet do, rebuild your capabilities, and keep going long enough to create something that genuinely helps or moves another person.
James is building this independent site for the same reason he entered rally racing—to make the ideal concrete. Every book, song, and page is another attempt to turn lived experience into value, support a sustainable creative life, and invite someone else to begin.
The goal is not to escape work. It is to choose work meaningful enough that, along the way, you keep becoming someone who can move yourself.
Selected work
These third-party listings help readers confirm the same creator identity across books, music, and this official site.
From Rally Racing to Life Purpose — a true story of Dakar dreams, entrepreneurship, and global adventure.
Goodreads author listing ↗BookA practical Chinese-language account of building trust, work, and a life abroad through writing.
Apple Books ↗SongA music release under the artist name James TJ Lee.
Anghami ↗Selected public record
Independent reporting and institutional coverage provide context for the projects and experience described on this page.
An official university account of Li Tiejun’s motorsport path and the founding of Huaen Brothers Racing Club.
↗China News ServiceFrom passion to a profession in motorsportA profile covering the transition from Huawei to racing, team building, club operations, and motorsport entrepreneurship.
↗People’s Sports coverageThe Little Knights Silk Road RallyCoverage of the youth rally initiative created, planned, organized, and operated by Huaen Brothers.
↗Yangtze Evening News · Ziniu NewsLittle Knights, Let’s Go! reaches national televisionCoverage of the family off-road reality program co-produced by Jiangsu Satellite TV and Huaen Brothers.
↗Read what the journey became, hear what memory sounds like, or get in touch about books, rights, speaking, media, and collaboration.